Top 5 Beauty Retail Apps on Android in Austria Q4 2023

In the fourth quarter of 2023, the beauty retail segment on Android in Austria saw notable activity among the top 5 apps. According to Sensor Tower data, here’s a breakdown of their performance in terms of downloads, revenue, and active users.

Notino: perfumes and cosmetics experienced a significant surge in downloads, peaking at 3.3K during the week of November 13. The app saw a steady increase in weekly active users, culminating in 7.3K by December 4, although there was a slight decline towards the end of the quarter, finishing at 5.4K.

Douglas – Parfüm & Kosmetik saw a varied trend in downloads, with notable peaks of 1.6K in the week of November 20 and 1.1K in early December. Active users also showed fluctuations, with a peak of 4.6K in the same week of November 20, eventually closing the quarter at 3K.

flaconi had a consistent increase in downloads throughout the quarter, reaching up to 979 in the final week. Weekly active users also demonstrated a steady climb, achieving their highest point at 8.2K in mid-December.

Marionnaud Österreich displayed a moderate download trend with highs of 701 in mid-November. However, the app saw periods with minimal downloads, particularly towards the end of the quarter.

Lastly, Vorherige Version Sephora had a gradual increase in downloads over the quarter, spiking at 647 in the final week. This app did not report active users, but the download trend suggests growing interest.

For more detailed insights and analytics on app performance, visit Sensor Tower.